Understanding and Mapping Your Customer’s Journey
For both brands and properties in the sponsorship world, there are several customers at your doorstep. For the property, the actual sponsor is a “customer”—but so is the donor to your charity, patron...
View ArticleLeap Years
You have an extra day this month. Normally, tomorrow would be the last day of February, but since it is a leap year, you get an extra day! What are you going to do with it? First though, you need to...
View ArticleWhy Should I do a Cause Marketing Agreement with You?
Cause marketing is on the upswing again. More and more charities are trying to focus on bringing in cause marketing partners. Many businesses are looking at cause marketing as a viable marketing...
View ArticleMaking Conferences Pay Off
Can you leave every conference you attend saying, “That was worthwhile and a great investment”? This week, I am at the Sport Event Congress (SEC) for Sport Tourism Canada. Two weeks ago I was at the...
View ArticleReading Body Language
They say that our words account for only 7% of communication. Non-verbal communication accounts for 55%, and tone or inflection accounts for 38%. So, how well are you communicating in that sponsorship...
View ArticleDealing With the Fact that Others May Think Differently!
Do you sometime have issues with the way other people do things? Perhaps it is your spouse, your kids, your parents, a client, prospect, or colleague. They may organize the office in a certain way,...
View ArticleProfessionalizing Our Sponsorship Industry
Do you believe you, your peers, and your staff have all the tools necessary to be the most successful you can be in the sponsorship and partnership game? I presume not. Most of us don’t believe we...
View ArticleTaking a Leap of Faith
Sometimes you have to take a leap of faith. Sometimes you have to take a risk. I often say the eight most expensive words in the English language are “But we have always done it that way!” If we...
View ArticleValue in Kind
Do you ever do sponsorship deals in contra or “value in kind”? Many organizations do. Clients often ask us about the real value of value in kind (VIK). Is it worth it? Is it a pain? What should we do?...
View ArticleMaking Your Team Even Better
I am guessing you have a great team that you work with. Is your team good? You may be the leader, the senior person, the workhorse, or the newbie. But you know well enough that a team is only...
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